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272 OXXO stores in Cancún become Purple Points for women at risk

Trained staff will activate a protocol and call authorities; the program also covers girls, boys and teenagers.

By Miguel Díaz Miró · Responsible editor ·
Signing of the Purple Points agreement between Benito Juárez city hall and OXXO stores

Women, girls, boys and adolescents facing a risky or violent situation in Cancún can now walk into any of 272 OXXO convenience stores in Benito Juárez municipality to ask for help, after city hall added them on Monday, October 6, to its network of Purple Points (Puntos Morados), the municipal government said.

How it works

According to city hall, Purple Points are spaces that provide temporary shelter, attention and referral. When someone arrives at one of these stores, staff — who receive training for this — activate the Purple Point protocol and request the intervention of the relevant authorities.

The response involves the Municipal Citizen Security and Transit Department, the Municipal Women's Institute and the Specialized Family and Gender Violence Unit (GEAVIG).

The agreement was presented by Mayor Ana Paty Peralta, alongside Security and Transit Secretary Jaime Padilla Barrientos; Municipal Women's Institute director Miroslava Reguera Martínez; and OXXO Plaza Cancún representatives David Alejandro Alonzo Monforte and Víctor Hugo Quiñonez Cruz.

Why it matters

Convenience stores keep long hours, are well lit and sit on nearly every block and avenue in the city. That makes them a close, recognizable place for someone who needs to get out of a dangerous situation quickly, whether on the street, on public transport or near home.

What to do if you need help

  • In an immediate emergency, call 911.
  • Walk into an OXXO and ask staff to activate the Purple Point; they will contact authorities.
  • For information and guidance, city hall shared the number (998) 881 2800.
  • If you are with someone at risk, stay with them until authorities arrive.

Adding these stores expands a support network the city has been building alongside gender-violence prevention training, such as the session city hall promoted on October 5.

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