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MOBI Route 17 stops taking cash starting Tuesday: here is how to pay Aguakan works on Cancún's water intake today: low pressure and outages expected Rain all weekend in Cancún: city deploys 30 crews, opens 24-hour WhatsApp line for reports Gray fox found in Cancún's SM 248 tests positive for rabies; health officials seek anyone who had contact Hurricane Isaías: heavy rain and gusts up to 70 km/h in northern Quintana Roo on October 8 Low pressure and water outages in northern Cancún, Playa Mujeres and Isla Mujeres due to Kusamil II works MOBI Route 17 stops taking cash starting Tuesday: here is how to pay Aguakan works on Cancún's water intake today: low pressure and outages expected Rain all weekend in Cancún: city deploys 30 crews, opens 24-hour WhatsApp line for reports Gray fox found in Cancún's SM 248 tests positive for rabies; health officials seek anyone who had contact Hurricane Isaías: heavy rain and gusts up to 70 km/h in northern Quintana Roo on October 8 Low pressure and water outages in northern Cancún, Playa Mujeres and Isla Mujeres due to Kusamil II works
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Brand Finance: Mexican beer accounts for a third of the value of the country's 50 most valuable brands in 2026

The British consultancy's study ranked Corona Extra as Mexico's most valuable brand for the seventh straight year; the combined value of the ranking grew 17%, more than ten times the country's expected economic growth.

By Miguel Díaz Miró · Responsible editor ·
Corona Extra beer bottles on a bar counter in the Cancún Hotel Zone.

Consultancy Brand Finance released its Mexico 50 2026 ranking, in which Corona Extra remained the most valuable Mexican brand for the seventh straight year, at close to 13 billion dollars. Modelo Especial held second place for the third consecutive year at 8 billion dollars, up 14% year on year. Third place went to Bodega Aurrera.

The combined value of Mexico's 50 most important brands grew 17% during 2026 and reached 79.9 billion dollars. That advance, driven by 38 of the ranking's participants, significantly exceeded expectations for Mexican economic growth this year, estimated at around 1.6% by the consultancy itself.

A ranking dominated by beer

Beer was the top sector by brand value: seven Mexican labels —Corona Extra, Modelo Especial, Tecate, Victoria, Dos Equis, Sol and Indio— together added 26.4 billion dollars, equal to 33% of the ranking's total value. Bodega Aurrera stood out as one of the brands with the largest annual increase. Telecommunications (Claro, Telcel) and financial services also posted significant gains.

Why it matters in Cancún

Cancún is one of the tourism markets where these brands have the most visibility. Mexican beer is a menu anchor in the Hotel Zone and Riviera Maya bars, restaurants and hotels, while Bodega Aurrera operates multiple stores across the low-income regions of the city's south and serves as a supply anchor for working families. A rising ranking usually translates into more local ad spending, more sports and cultural sponsorships, and upward price pressure in the most tourist-oriented channels.

What to watch next

The ranking is measured in dollars, so exchange-rate performance moves the numbers. A relatively strong peso against the dollar, as seen in the first half of the year, tends to inflate the nominal value of Mexican brands measured in that currency. Conversely, an exchange-rate correction could moderate the next comparison even without operational changes at the companies.

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