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Consumer Confidence Rose in August: What It Measures and What It Says About Your Wallet

The index reached 46.1 points, its third straight monthly gain, according to INEGI and the Bank of Mexico; optimism is improving, but families remain cautious about saving and big purchases.

By Miguel Díaz Miró · Responsible editor ·
A shopper pushes a cart through a supermarket

Mexico's Consumer Confidence Indicator (ICC) stood at 46.1 points in August 2026, a gain of 1.0 point from July in seasonally adjusted terms, the National Institute of Statistics and Geography (INEGI) and the Bank of Mexico reported. It is the third straight month of positive readings and, compared with August 2025, the indicator was essentially unchanged.

The ICC sums up how Mexican households perceive five components: their current economic situation and the one expected a year from now, the country's situation today and twelve months out, and their ability to buy durable goods such as furniture or appliances. In August all five components posted monthly increases, which explains the overall gain.

The report also shows where caution persists. The ability to save part of one's income fell 0.4 points, to 39.4; the willingness to buy or build a home in the next two years came in at 20.2 points, and the intention to buy a car at 15.2. These are among the lowest lines in the survey — a sign that families feel somewhat better day to day but still hesitate on big, long-term purchases.

What it means for Cancun. The local economy runs on tourism, retail and services, sectors highly sensitive to how much and how confidently people spend. A sustained improvement in the indicator tends to precede more spending at restaurants, shops and services; when it falls, wallets close first on the nonessential. For a household, the ICC works like a thermometer: if your own outlook runs against the national average, it may be time to review the budget.

Practical guide. Before a large purchase on credit, compare the Total Annual Cost (CAT) across institutions — the higher the CAT, the more expensive the financing — make sure the monthly payments do not exceed what you can afford, and prioritize an emergency fund equal to three months of expenses. Condusef's free calculators and comparison tools help you decide with data rather than on impulse.

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